Web Design FAQ´s

Promoting Your Business Online

The Internet opens new horizons for all online businesses. A professional made website will have the ability to reach a high volume of new potential customers around the clock, advertise your product(s) and finalizing transactions for your profit. No matter the nature of your business, the website is your online business card and beyond.

Search Engine Marketing or SEM

Search engine marketing (SEM), is an online process that seeks to promote websites by increasing their visibility in search engine result pages (SERP´s). The SEM cover the variety of activities involved in performing Search Engine Optimization (SEO), managing paid listings at the search engines (PPC), submitting sites to directories, and developing online marketing strategies for organizations, businesses, and individuals.

Search Engine Marketing Services

The search engines are the main dependable sources used by the internet users to gather information on specific products, services or companies.
Search Engine Marketing Professional Services will "tune-up" your website´s capabilities in order to achieve the optimal results for your online business.

New Web Design

The Internet opens new horizons for all online businesses. A professional made website will have the ability to reach a high volume of new potential customers around the clock, advertise your product(s) and finalizing transactions for your profit. No matter the nature of your business, the website is your online business card and beyond.

Your website will be accessible 24/7 to your costumers and/or partners who are interested in your product(s).
If your business is part of a competitive industry, it is likely that there are many other companies competing with you for business.

If you have an advantage over them and the knowledge to promote your website online, you can find customers looking for products or services they offer and sell to them.

SEO and Organic Ranking

SEO services are in charge with the organic ranking position of your website in to the main search engines results, based on relevant keywords and content.

Organic ranking represents a hierarchy of websites as result of a query search of a search engine. The return results criteria is based by indexing pages content and keyword relevancy of each website.
The Organic Ranking process starts with the initial website´s creation followed by the "growth" among similar sites and competing towards the first place. Because of this process, a new build website has no immediate organic results.

Our SEO services will have a dramatic impact on how the search engines will "see" and rank your website, and also, a huge contribution to by creating a positive impact on the visitors about your products and services.

Table-Based Layout

Tables have been used in designing web sites for a very long time. Today, over 95% of the websites on the net are still using tables as layout.

Here are few facts about web sites using tables:

  • Easy to use and implement for amateurs, WYSIWYG (What You See Is What You Get) and using editors like the old FrontPage, compared to CSS-layouts used by today´s professional web designers and developers;
  • Tables "break" on various browsers, unstable, modifying the web page layout on each variation of monitor´s resolution;
  • Unnecessary HTML code used to create layouts, increasing substantially file size and slowing down the page´s loading time;
  • People with disabilities are having a painful experience exploring table-based layouts.

The table-based layouts raise many issues about browsers compatibility and accessibility. All these issues must be addressed in order to ensure a web site is completely functional to all users including those using alternate browsers.

CSS-Based Layouts

Using CSS along with its flexibility, developers can easily create layouts that expand as much as the each screen resolution allows it, without modifying the page layout, like the tables does.

Facts about CSS layouts:

  • Extensively supported by modern browsers (not by the older browsers);
  • Has extreme flexibility in layout positioning;
  • Increased usability including liquid design;
  • Fast page loading;
  • Loads the display of main content first while the graphics load subsequently.

Another advantage is that by changing a single .css file one can completely change the aspect of the site.
CSS is the today´s modern web developing tool because of increased accessibility and positioning options, much more usable for users because they do not have to wait for an entire table with graphics and content to load as it happened with TABLE-based layouts.