The “Website Services” combines a multitude of programs, tasks and analytic data needed to promote websites by increasing their visibility in SERP or the Search Engine Results Pages.
The SERP is the listing page of results returned by a search engine (Google, Yahoo, Bing, etc.) in response to a keyword query. The SERP displays two kind of results: Organic (free, 10 sites per page) based on the site’s relevancy towards the keyword that was used, and Paid Adds or PPC (Pay per Click), where you pay to have your site showing when certain keywords are used.
The Website Services package has three essential components:
– Custom Web Design
– Online Marketing
– Website Maintenance
You can have the nicest Custom Website Design, SEO ready for your online business . If nobody sees it or know about your site (no traffic), the site is useless.
After the website is build, an ongoing work needs to be done.
The next two components will create the site’s popularity and bring a relevants and targeted traffic:
– Online Marketing strategies for getting traffic and popularity
– Website Maintenance for Analytics and site updates
The Online Marketing is in charge with your site popularity on the web and getting traffic from SERP, Social Media, multiple other websites, directories, blogs, etc.
The Website Maintenance job is to collect statistics about every activity that took place in your website. Based on those Analytic results, the developer (myself) is able to optimize the site’s content.
A Custom Web Design is developed around your business type targeting a Niche Market that will to increase your visibility, sales and profits, as well as creating a competitive edge over your … (…Custom Web Design)
Online marketing, or Internet marketing, it’s the tool that promotes products and services online. It helps grow the online business, providing qualified leads from potential customers who … (…Online Marketing)